This post was originally shared on Columbia Sportswear’s blog.


This week’s @Columbia1938 Instagram Challenge is a special one, it will be judged by our friends at the Ocean Foundation and their new innovative program CURRENTS. The challenge is dedicated to preserving our precious oceans and protecting what we love and making the decision to:

The Ocean Foundation is a unique community foundation with a mission to support, strengthen, and promote those organizations dedicated to reversing the trend of destruction of ocean environments around the world. And their new innovative program CURRENTS empowers people to become Ocean Heroes by giving them a voice, offering them a choice, and ensuring their valuable contribution is truly effective. In honor of World Oceans Day on June 8th, we have asked them to judge our Instagram challenge and bring our communities together to raise awareness about protecting and preserving our precious oceans.

We know you all love the ocean as much as we do, from the rocky shores of the Pacific Northwest to the sandy beaches of the South. What do you love about the ocean? Show us!

Use #ChooseYourCurrent to share your favorite stories and pictures from the ocean.

1. Upload and tag your photos of your most beautiful trail discoveries with #ChooseYourCurrent and @columbia1938

2. All entries must be submitted between Wednesday, June 7th and Tuesday, June 13th.

3. Tell us the story behind your photo with a 2 – 3 sentence caption.

4. We will choose our favorite photo based on the theme, creativity, image quality and storytelling ability, so get creative!

5. Your photography might get published on the Columbia Sportswear IG and blog!